In 2022, social media marketing should be part of every business’ marketing strategy – it is now no longer optional. It is no secret that it requires massive effort to sustain a marketing strategy on social media as well as other places around the Web. However, digital marketing may not lead to revenue, and this is usually the main concern for small to medium enterprises. It is time businesses move towards digital selling – where online efforts lead to income.
HubSpot defines digital marketing and digital selling as follows:
Digital marketing is an online engagement effort which uses a variety of assets, including websites, videos, images (infographics or photos), written content (blogs or e-books), and social media pages to connect with customers.
In contrast to digital marketing, which is working to engage a target audience, digital selling is working to turn audience into buyers. Digital selling is responsible for driving revenue.
This Course will change the way businesses are using their online assets, and start utilizing these channels to generate revenue for business sustainability, not only for branding and marketing purposes.
To view the training content / outline, please click below:
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