The recent MH370 crashed is the good reminder for us to take crisis communication seriously. The media can make or break any corporate organisation the way the news is written or slanted in a CRISIS.
Now, with the social media comprising
facebook, twitter and blogs businesses are more
vulnerable to media attacks.
For this reason, it is important to have your CEO or
spokesperson to be well trained to Face The Media.
When corporate leaders assume facing the media is
an easy task, and then they make all the mistakes and
complain of misquotes when they read the news reports
in the media the next day.
The spokesperson gives your organization a human form in a CRISIS.
One area of control that must be exerted by the organization’s public relations or corporate communication officer is to insist that its spokespersons be trained because we know this skill is not taught in schools or universities. No one should represent the entire organization unless he or she has invested time and energy in developing the skills of an effective spokesperson. It is not about the colour of a tie or scarf one wears on television, but the ability to effectively connect with the audience, either through the media or in person.
Spokespersons must be trained and be familiar with the basic principles of Crisis Communication. They should play a role in developing messages so they can “own” them and deliver them well.
Therefore, it is imperative the spokesperson be trained to Face the Media in a crisis or in a transition of a company. The spokesperson will be charged with the task of portraying a positive image and messages of the company.
The spokesperson will have to communicate, engage and connect with the stakeholders and the public.
Build trust and credibility for the organization
Remove the psychological barriers within the audience
Gain support from the public
Reduce the incidence of a crisis, illness, injury, and death by getting message right
The Art of Facing the media in a CRISIS is a skill and through practice, role plays in a mock press conference. CEOs can master the art in overcoming any negative media on the organisation. Attending this one-day hands-on course will benefit you to be eloquent and professional in a press conference.
Participants attending this seminar:
To enable You, the participant to handle the media with ease and confidence while facing the media in a CRISIS press conference.
To counter bad publicity and seize the opportunity to get good publicity.
To train You, the participant how to use the media by intelligently answering media queries.
The course will familiarize you on angling (spinning) the story to be in sync with your company’s mission and vision.
Every participant will have the opportunity to
experience a press conference in role play
As the spokesperson answer questions in a mock press conference
Provide tips and train on the Do’s and Don’ts in answering reporters
After attending this course you will be able to face the
media. You will be empowered with new techniques on
how to answer media questions.
Through the increased understanding you will be confident in facing the media in future and seize the opportunity to publicise your company activities when the media calls you.
Every individual is unique, therefore personalised coaching with tailored solutions to suit individual communication styles, the message and the media at hand, and is invaluable.
In addition to confidence, you would have mastered charisma, pronunciation, intonation, body language, picking up cues from the media, maintaining control and focus, diplomacy, political correctness and cultural sensitivities specific to the media event.
Through a better understanding of how the Malaysian media organizations operate, their objectives and their expectations, you will be given useful media handling tips to ensure that every media interview achieves the objectives intended.
Our Expert Trainers
Our trainers are PSMB Certified. They possess vast relevant experience in their own specific fields as practitioners and trainers. Each comes with an impressive list of clients whom they have personally rendered their training services to. Trainer profiles are attached with each training proposal sent to clients.