Program Overview

Digital Marketing: What Is and How to Leverage Zero Cost Marketing to Grow Your Brand and Your Organization Online. Dominating Digital Marketing Frameworks: leveraging it to your advantage

Do you want to build a Digital Marketing department inside your company but don't know how? There are many tools, techniques, and even frameworks out there. However, sometimes it may be confusing and hard to keep up with the trends if you do not have a strong foundation of your business, unique selling points, and the understanding of the value offered to your customers. It is essential to nail it down so marketing is done right in the digital world.

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Program Objectives

At the end of this course, you will be able to:

Learn what Digital Marketing is and how it works.
Understand the different channels of digital marketing.
Create and use popular digital platforms professionally for business.

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Administrative Details

Methodology

Activities will be linked to the learning and debriefed to connect learning to application. Other methods employed include:

Slides and Q&A with short explanations
Participation in role-playing
Group activities
Demonstrations
Group discussions and presentations
Video clip presentations
Community learning

Who Should Attend

Marketing professionals, business owners, and anyone interested in learning about digital marketing strategies and tools.

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Digital Marketing Skills

Program Overview

Program Objectives

Administrative Details

Methodology

Who Should Attend