Surveys are considered an integral part of a successful marketing campaign. Market and customer trends, if uncovered, can lead to accelerated revenue growth. Telephone research interviewers contact survey respondents by phone and ask a specific set of questions for specific surveys. The job involves following an exact script and recording respondents' answers. Learning how to conduct a telephone survey means you can work in a profession using respected data collection techniques. This job requires skills in communication, emotional self-control, specific techniques in probing, listening and speaking and a pre-defined set of steps in order to control the telephone survey conversation flow.
By the end of this program your tele-surveyors shall:
Structure calls more effectively
Understand the elements of successful telephone communication and improve skills in this area
Improve questioning and listening skills
Handle objections effectively and treat them as new opportunities
Build better relationships with difficult prospects using empathy
Utilize a step by step approach to improving survey results i-e number of surveys completed.
Conducting Customer Satisfaction Survey
Developing survey questions
Collecting and analysing data
Impact and importance of CSI
Developing strategy based on survey data results
Exercise: Data collection, calculation, CSI determination, Strategy Statements
Who should attend
Telephone survey interviewers and their team leaders
Empowering Lectures, Demonstrations, Small group discussions and presentation, Brainstorming sessions, Question and answers, Energizing activities, Graphic slide shows, Simulations, Experiential learning, Open loop story telling, Reflective metaphors and Icebreakers
Our Expert Trainers
Our trainers are PSMB Certified. They possess vast relevant experience in their own specific fields as practitioners and trainers. Each comes with an impressive list of clients whom they have personally rendered their training services to. Trainer profiles are attached with each training proposal sent to clients.